Guide to Designing a Law Logo
Law logos that most firms use are already over used. A gavel or the scales of justice are found in almost every law firm logo you find, and they think that this is something good to put in their logos, and everybody thinks that way. Law firms need to be creative with their logos so that they will stand out from the crowd. Below are some ideas that you can use to help you design the best logo for a law firm.
Classic designs are actually great. You can communicate what a lawyer does by using a pillar, the scales of justice, or a gavel. Even without using words, people know that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. Be creative and add something to your logo. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. Giving your old icons a new twist is what we are trying to say here.
There are many great logos that are created from a single thing. You can make a logo from the first letter of a lawyer’s name. If there is a common letter in the partners’ names, then it could be a good one. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. You can use the letter Z if your company name is Zanes Law.
The best way to tell people what you do is through your logo. Divorce lawyers can use a man and a woman to be a part of their logo. Personal injury lawyers can use the picture of a person in crutches to tell people what type of lawyers they are. You can use marijuana leaves to portray the scales of justice. This is ideal for a niche market. There can be a connection made with your customers if you use these types of logos. These will let your clients know what you do and how you can help them.
Your logo can bear the name of your law firm. Customers can be attracted to your law firm by using the power of your name. This is one way to build your reputation or your brand. You will have a problem with your logo if it is not well designed. If you pair the name with an icon or a monogram then it can give a professional stamp to it. When people sees your logo, they should be made confident to trust in the integrity of your business.